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Shoppi is more than just a marketplace for listing products and services—it’s a platform that empowers you to connect content directly to your offerings, such as products, digital goods, and services. By publishing content like news, photos, and videos, you can raise brand awareness, promote new products, and engage consumers while seamlessly linking them to your store's offerings.

Why Publish Content on Shoppi?

1. Boost Brand Visibility: Use news, photos, and videos to engage your audience and increase your brand’s visibility.
2. Launch New Products: Promote new product releases and associate them directly with the content you publish to drive traffic and sales.
3. Link Content to Products, Digital Goods, or Services: Shoppi allows you to associate each piece of content—whether it’s a news post, photo, or video—with specific products, digital goods, or services to create a unified shopping experience.
4. SEO Benefits: Shoppi handles the SEO optimization of your content, ensuring that it gets the visibility it deserves.

Steps to Publish Content on Shoppi (iOS and Android)

1. Open Your Sidebar:

   • Access the sidebar in the Shoppi app on your iOS or Android device.

2. Tap 'Publish':

   • Select the 'Publish' button to begin creating content.

3. Choose the Type of Content:

   • Select the type of content you want to publish:
     • News: Share industry updates, company news, or blog posts.
     • Photos: Highlight product images, event photos, or campaigns.
     • Videos: Share product demos, tutorials, or brand storytelling.

4. Associate Content with Products, Digital Goods, or Services:

   • Once you’ve chosen your content type (news, photo, or video), Shoppi allows you to associate your content directly with products, digital goods, or services. Here’s how:
     • Photos: When you publish a photo, you can link it to specific products, digital goods, or services. For example, a photo showcasing a new product can be directly associated with the product page for easy purchasing.
     • News: Publish company updates or blog posts, then associate them with relevant services or products. This could include promotional news tied to a specific product or service you’re offering.
     • Videos: Share a video showcasing your product, and link it directly to the product or service page for instant engagement and potential sales.

5. Publish and Monitor Engagement:

   • After associating your content with relevant offerings, tap Publish. Your content will be visible to thousands of users on Shoppi.
   • Use Shoppi’s analytics tools to track how well your content is performing and how effectively it drives traffic to your products or services.

Why Associating Content Matters

By associating your photos, news, or videos with relevant products, digital goods, or services, you provide a seamless experience for your customers, making it easier for them to move from content consumption to purchasing. For example:

• A photo of a product can take users directly to the product page.
• A video demonstrating a digital good can lead to instant purchase or download.
• A news article about a service can link customers directly to that service for booking or inquiries.

This integration of content and commerce on Shoppi helps drive sales, improves engagement, and builds a more cohesive shopping experience for your audience.

Publishing content on Shoppi not only helps raise brand awareness but also allows you to tie every piece of content to your business offerings, ensuring that your audience can take action right from the content they engage with.