Targeting is the most important thing at Shoppi because it allows you to narrow down your audience and reach only customers interested in your products. The targeting option is mandatory and available as an included feature on your published content.
You can narrow your audience down by:
1. Cities: You have a dropdown list with selectable cities
2. Keywords
3. Gender
Reaching the right audience on mobile is crucial because of the geolocation feature available on mobile devices. You can definitely reach the right audience in order to achieve new sales.
