Our Technology

Shoppi Cloud is built on server-side technology we developed ourselves. This page describes it for merchants and partners in plain terms; it is not a specification and not a license. The underlying implementation is proprietary to Shoppi and protected as a confidential trade secret and by copyright.

TagCode — our content engine

Every page on every Shoppi Cloud store is rendered through TagCode, our server-side templating system. Instead of static pages, a merchant's store is built from short, reusable placeholders that TagCode resolves to live data — pricing, inventory, translations, personalization — at the moment each page is served. That's what lets a merchant change something once and have it reflected instantly across their entire storefront, in every language, on every device, without a rebuild or a redeploy. A deeper technical walkthrough is on our platform page.

One platform, every touchpoint

The same underlying platform serves a merchant's web storefront, connects to their point-of-sale hardware, and exposes a REST API for custom integrations — one system of record for a merchant's catalog, orders and customers, rather than separate tools that need to be kept in sync by hand.