Shoppi vs Square

Shoppi and Square, for two shops and a website

One Shoppi account runs your shops and your website. Each location has your own Stripe account under Stripe Connect, with payouts straight to your bank account. On Business, your website runs on your own domain, with an isolated database and standard HTML pages you can copy. Below, how that compares with Square Plus and Premium on capabilities.

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Monthly, no contract. More than two locations? See how Shoppi works for brands.

Two shops and a website on Shoppi
Website on your own domainBusiness
Each shop counterStarter
Stripe accounts under Stripe Connect3, one per location

Monthly, no contract. See plans and fees.

The short version

Shoppi is not ahead on every row. Here is where each one is.

Where Square is ahead

Unlimited custom permission sets on Plus. Transfer orders and cross-location returns on Premium. Shoppi has fixed staff roles, no stock transfers and no report across locations.

What you get on Shoppi

Your own Stripe account under Stripe Connect for each location, opened during setup, with payouts straight to your bank account. A website on your own domain on a dedicated managed server, with an isolated database per store (Business). Standard HTML pages you can copy. The Shoppi marketplace, and Wholesale.

Feature by feature

Only what Square publishes on its own pages, next to what Shoppi does today.

Feature
Shoppi
Square
Website on your own domain
On Business, with a dedicated managed server and an isolated database per store, in Frankfurt or Phoenix. Starter sites run on yourbrand.shoppi.site.
Custom domain on Plus and Premium; not on its entry plan.
Staff permissions
Fixed roles per location: admin, editor, sales, shipments, helpdesk or advertising. Only admin and sales take card payments; only admin refunds. No custom permission sets.
Unlimited custom permission sets on Plus and Premium.
Moving stock between locations
Not available. Each location keeps its own stock, which you set.
Transfer orders on Premium.
Returns at another location
Not available. An admin can refund an in-person card payment from the POS app, at the location that took it.
Cross-location returns and fulfillment on Premium.
Payments
Your own Stripe account under Stripe Connect for each location, opened during setup; payouts go straight to your bank account.
Payments run on Square's own card processing.

What you get on Shoppi

Your own Stripe account under Stripe Connect for each location, with payouts straight to your bank account. Each location's dashboard links to its Stripe dashboard in one click.
A website on your own domain on Business, with a dedicated managed server and an isolated database per store.
Store pages in standard HTML on your own WebDAV drive. Copy them anytime.
The Shoppi marketplace. Products on paid plans are listed there, and Shoppi takes 10% only on the orders it brings.
Wholesale, by application: Shoppi buys your products and sells them in markets you don't serve yet. How it works.
An AI writing assistant for product text, and an AI site editor that proposes page changes you approve. Claude Code or Codex can edit your site's files over WebDAV.

Not in Shoppi today

A report across all locations. Each location has its own dashboard and its own Stripe dashboard.
Stock transfers and returns across locations.
Custom staff permission sets.
Receipt printers and cash drawers.
US sales tax calculation at checkout.
Card payments without an internet connection.

In person: Tap to Pay on Android. Bluetooth readers: Reader M2 in the US, WisePad 3 in the UK and the EU. Hardware.

Moving from Square

There is no direct Square importer. You bring your catalog in one of two ways.

Do it yourself, on any plan

Import a CSV file. Each product comes in with name, price, quantity, SKU, one photo and description. Variants, categories and extra photos do not come across, so plan time to add them.

Have it done for you

Concierge setup, $249 one-time, or the Smart Data Importer, $199 one-time on Business. You send us your catalog, and the import is done for you.

Questions Square merchants ask

You may not need to. If Square Plus covers what you need, it is a good fit. Shoppi is worth considering if you want your own Stripe account under Stripe Connect for each location, with payouts straight to your bank account, a website on your own domain on a dedicated server with an isolated database, pages in standard HTML you can copy, the Shoppi marketplace or Wholesale.
Shoppi takes in-person payments through Stripe: Tap to Pay on Android. Bluetooth Stripe readers: Reader M2 in the US, WisePad 3 in the UK and the EU. A card reader that is not one of these does not work with Shoppi. Receipt printers and cash drawers are not supported yet. See hardware.
Each location keeps its own stock, which you set, and there are no transfers between locations. With the Shared Catalogue add-on ($500 one-time per linked location, on Business), product details and prices are copied across the locations you link every 10 minutes. Stock is never copied.
You do. Each location has your own Stripe account under Stripe Connect, opened during setup in your company's name, and payouts go straight to your bank account. A website and two shops means three Stripe accounts, one per location.
No. Plans are monthly, with no contract. To cancel or downgrade a plan, ask support and we do it for you.

Two ways to start

Set up your website and your first counter yourself today, or talk to us about moving several locations at once.

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Also compared: Shopify · Lightspeed Retail